Tuesday, September 25, 2007

First in print, then online

Interesting quote today in this article on gva.be. The journalist note that these specific stories about a trip to Russia appear first in the print paper and will be afterwards published online.

Few remarks:

1) Why not publishing the news on the same day as the print edition? Will there be less buyers of the print paper when these specific stories also appear online (cannibalism)?
2) If so, why not focussing on both the print and online version. It seems like the business model based on advertising is becoming more profitable; the New York Times for example realised that it can earn more money by making the content free, or as a director of a media research firm stated after the news was made public:

The business model for advertising revenue, versus subscriber revenue, is so much more attractive,” he said. “The hybrid model has some potential, but in the long run, the advertising side will dominate.


3) More or less, these articles have the same content, same pictures, same (sub)titles, same structure, same layout as the offline counterparts. Why not adjusting these features to the online environment? In some way, we can speak of shovelware, a term which defines the information that is dumped onto the website without changed content or enhanced content.

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