Distinct types of multimedia features

In this article on the Online Journalism Review, different types of multimedia are highlighted:
1) animated infographics (how does that plain crash happened?)
2) infotoys (applications that let you play with data)
3) narratives (slideshow of pictures and voice)
4) you are there (detailed information based on consumer's choice)
5) bop's (big old packages, a complex story presented by the use of different modalities)

Three remarks:
1) So far I know, these kinds of multimedia-applications are not common in Flemish online news media. I'll try to motivate the students of my course to develop these new forms of telling a story, or at least be aware of the possibilities and the benefits it brings for the news consumer. As the article concludes: "the real winners are the news audience".
2) Is it? Are the online news consumers the real winners? Do they just appear to have a nicer 'surfing behavior'? Or do they learn better from these multimedia packages? In the spring of 2008, I'll try to include some multimedia packages in my learning experiments to find out whether there are some differences in learning outcome between a static and multimedia story.
3) The description of animated infographics touches a great issue of defining multimedia. The author makes the difference between a static graphic for print publication and the animated storytelling picture. What's in fact the difference between these two, apart from the fact that the latter is non-static? Pictures are not multimedia, moving pictures are multimedia? So the moving thing is essential? And what if the static picture was combined with a narrative voice-over? Should we label that static picture + voice as multimedia? I'll try to answer these questions in a paper/article I've been working on during the last few weeks in which I propose a redefinition of the concept of multimedia, a concept until today defined as the combination of text, pictures and sound but which deserves a better definition in this digital age.