Thursday, February 14, 2008

VRT on VMMa

We all know that youtube is a bless for newssites that want to illustrate their stories with some videos. Sometimes, the use of Youtube movies is not as logic as it may seem at first sight. See for example this article about yesterday's UEFA match between Anderlecht and Bordeaux. At the end of the article, one can click on a youtube movie. The strange thing is that HLN.be (which is a newssite of de media group VMMa that also has television channel VTM in its holding) is presenting the highlights of the match which was originally broadcasted by the public television VRT, in the offline world the competitor of VTM. So the voice over is in fact a VRT reporter, and this on a VMMa website. Why doesn't HLN.be link to the short highlighs of the match as it was used in the news on VTM? With the voice-over of the own VTM reporter? Is it a technical problem? If anyone knows why, please email me.

I also wonder if this use of embedded link to the highlights of VRT isn't a infringement of the copyright. In the offline world, every television station has to pay a certain amount to the competitive company which has bought the broadcasting rights of that game. And I assume HLN.be did not pay a fee for putting this link online.

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