Tomorrow and the two days following tomorrow will be of high importance for my research. During these days, my third research phase takes place.
Research question: how do online vs. standard online news messages differ in effect on information-processing and objective and subjective knowledge outcome
Procedure: computer experiments + eye tracking experiments
Manipulations: 4 stories in 16 different versions: Form (2) x complexity (2) x Story (4) x Order (4)
Location: Centre for Media Research in Leuven
Participants: 70-95 students
Wheather forecast: hot, hotter, hottest
My personal condition: very tired, but excited
Special thanks to: my supervisor Prof. d'Haenens for making this idea possible, dr. P. hendriks-Vettehen and dr. Peter De Graef for their valuable contributions to my experimental design, the Flemish Ministry of Media for funding this innovative research and of course Koen Moens, webmaster of HLN.be for doing a great job when manipulating the online news stories and answering my email questions so quickly!
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