The first two research stages of my ph.d. (content analysis of features of online news media and online survey towards the differences in use of online news media and features) are finished, so it is time to move on to the last stage. In this phase I will test the effect of multimedia, interactivity and hypertext on the information-processing and the knowledge outcome during online news consumption. To test the impact of these formal and structural features, we have to set up some manipulations so that there are different versions of online news stories, one version with an adequate degree of multimodality, interactive features and hyperlinks, and another representing the same story but in a standard (or better offline) version without the key features of online news. We will conduct some knowledge and eye-tracking experiments to test the online consumption of different stories presented in different versions.
But since I'm not a webbuilder, I needed someone who could make the manipulations of the online stories. I needed a website that uses already as many as possible features of multimedia, interactivity and hypertext, so that it won't be a big problem to ad some specific features like reactions, videos etc. Therefore, I decided to ask The Persgroep (editor from HLN.be, demorgen.be en VTM.be) to make the manipulations. After a very interesting and stimulating meeting with Gert Francois (manager New Media) and the webmaster, they decided to help me out and to make the adjustments on the selected online news articles I found on the internet. These manipulated online articles will be used in the experiments that will be conducted on 7-8-9 may.
A special thank you goes out to The Persgroep!
Monday, April 14, 2008
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